![]() ![]() The folks at Henry Holt, at least, are trying to have it both ways, "marketing the book to Wolf Hall fans through print and online ads also courting new readers by pitching the book as a satisfying stand-alone." That's probably sensible, since e-readers have made it easier for latecomers to catch up on a series, and Mantel has already finished writing the third installment. But the marketing campaign for the upcoming sequel, Bring Up The Bodies, shows the tricky calculus publishers face when promoting a "buzzy literary series." It boils down to whether you consider Bring Up The Bodies the second installment of a burgeoning franchise or a new big book by an acclaimed author. Today in publishing and literature: The difficulties of selling a literary sequel, science fiction is alike all over, and Whitney Houston's mother is looking for a book deal.įive years ago, Hilary Mantel's Wolf Hall won the Man Booker prize and sold more than 400,000 copies in the United States, not bad for a 500-page novel about political skullduggery in the court of Henry VII with multiple narrators. ![]() This article is from the archive of our partner. ![]()
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